Mars Wrigley, One Demand to Grow 2024

The brief

Our client, a world leader in confectionery, have their eyes set firmly on the future. Their mission was to bring their global, cross-function teams together to connect, celebrate and collaborate, as they establish and implement plans for 2025 and beyond.

‘One Demand to Grow’ was the first of its kind, to be hosted at none other than Disneyland Paris. Could we create an event that could bring as much magic to the team as its surroundings?

Our approach

The setting was hugely exciting, but it could prove a distraction. So, our aim from the outset was to ensure we had plenty of engaging content to match. We would need to enable ample connection moments. And above all, we needed to bring the magic!

As ever, we took a partnership approach, working with 2 day-to-day contacts as well as a wider conference committee whose focus was to encourage engagement, communication and sustainability – we would work together to create something truly memorable for all involved – whilst keeping the company agenda front of mind.

I wanted to personally reach out to express my sincere thanks for the amazing support and drive from all the LL team. Your ability to organise, support, communicate and execute all the key deliverables for the magic committee was simply brilliant, specifically, I wanted to highlight the work you did on the theme, branding, event app/surveys, event branding…. The list goes on and on!

Jonathan

Regional Brand Director

The Result.

This event was nothing short of magical and the proof is in the feedback we captured. Attendees left feeling confident in the plans moving forward and 92% felt that there was a good balance of plenary sessions and workshops. Other feedback indicated that there was a great mix of topics, including a much loved session on one of our favourite topics, Sustainability. The feedback also highlighted a captivating guest speaker and the entertainment received rave reviews.

49 presenters across 27 sessions and 13 breakouts
1 meaningful piece of swag that will be reused time and time again
6 magic moments, 7 Easter eggs hidden
3 collective sustainability pledges made, with 141 vegetarian wellingtons served
57% of attendees chose a vegetarian meal plan
96.73 carbon footprint measured.