Our Story
WHEN LIFE GAVE US LEMONS
WE MADE LEMONADE LEMON LANE.
Lemon Lane was founded in 2020; in the middle of a year nobody could have predicted. When Covid forced the world to pause and brought events to a standstill, many in our industry suddenly found themselves out of work. Our three founders (that’s them →) were among them. But what looked like an ending became the start of something new: an agency built for the future of events.
Connection was needed more than ever, and with decades of experience behind them, our founders knew how to make it happen. They believed the future of events lay in bringing digital and in-person experiences together, creating moments that felt just as powerful whether you were in the room or joining from the other side of the world.
Jade Howgrave-Graham, Lucy Francis, Rachel Capell
That belief became Lemon Lane. What began as a vision shared by three people has grown into an agency delivering corporate events for clients across the globe. Different formats and audiences, but always the same focus: creating experiences that resonate long after the day itself. Along the way, we’ve become known for our partnership approach, solving challenges with creativity and precision, and staying calm when it counts.
This focus has guided us from the beginning. At first, it belonged to the three founders, but today it’s shared by our team, our clients, and our partners around the world.
And our name? It’s a nod to where we began: a sour start that became something special. It reminds us that challenges can spark creativity, and that with the right approach, events can do more than fill a room. They can shift perspectives and performance.
