AppsFlyer, Fall Release, 2025

The brief

US-based mobile marketing platform AppsFlyer came to us via a referral from monday.com, looking for a UK partner to deliver their 2025 Fall Release event in London. The event marked a significant moment for the business. Multiple new products were being launched alongside a full rebrand, with 150 global clients attending. The brief was to create an experience that showcased AppsFlyer’s marketing leadership while also bringing internal teams together around the new direction. To do that well, we needed to work closely from the outset. With just six weeks to plan and deliver, the challenge was turning a blank canvas venue into a 2-day hybrid event that balanced scale with detail, and ambition with realism. The programme needed to accommodate live demos, VIP roundtables and city excursions, all within a tight timeline and budget.

Our approach

With the brief calling for something industrial, confident and unmistakably London, the choice of Tobacco Dock set the tone early. Its central location and strong public transport links supported both accessibility and sustainability, while the raw, blank canvas space gave us the flexibility to build the experience from the ground up.

Over a two-day build, the venue was fully transformed, with all furniture, AV and branding brought in to create an immersive tech showcase. A 15 m x 3 m LED wall formed the visual centrepiece of the keynote, anchoring the room and delivering impact for both in-person and virtual audiences. The event was delivered as a hybrid experience, with specialist production enabling live streaming across YouTube, Cvent and Zoom Webinar. Real-time AI subtitles were provided in eight languages, and a multi-camera setup with varied angles created a broadcast-style feel, helping remote attendees stay as engaged as those in the room.

New product launches were showcased through an interactive expo space featuring seven demo stations, supported by games, merchandise (produced in partnership with Project Merchandise, using organic, recycled and biodegradable materials, networking moments and a dedicated cocktail area. Atmospheric production touches, including LED drummers and light-up wristbands, were used to highlight key moments and guide movement through the space.

On day two, the programme moved into the city itself. Guests took part in guided walking food tours through Borough and Spitalfields markets, delivered in partnership with small, local operators. These routes supported local businesses while offering a more authentic view of London, shaped by people who know the area well.

Given the six-week turnaround, delivery was structured carefully from the outset. Dedicated teams were assigned across demos, technical production, city experiences and creative, ensuring each area had clear ownership and a focused point of contact. This allowed decisions to move quickly while keeping the overall experience aligned.

Sustainability considerations were embedded throughout. Crew accommodation was kept within walking distance of the venue, and the hybrid format reduced the need for long-haul travel. Catering removed red meat from all audience menus, with lunches served in compostable bamboo bowls and cutlery supported by dedicated composting streams. Evening canapés were presented on reusable trays, and branded cups were produced in the UK using FSC-certified paper. Merchandise was created in partnership with Project Merchandise, using organic, recycled and biodegradable materials. And coach transfers and walking routes were prioritised across city experiences, helping minimise environmental impact without compromising the guest experience.

Your professionalism, patience, creativity, and unwavering 'can-do' attitude was the reason we chose to work with you - and boy, did you deliver! [….] Your ability to move mountains, adapt quickly, and turn vision into reality is remarkable. You dedicated yourselves fully to this project, and it showed in every detail.

Adi Braunshtain

Regional Marketing Manager SANI

The Result.

The event marked a clear moment for AppsFlyer, successfully introducing their new products and rebrand to a global audience. Technical delivery ran smoothly throughout, creating a virtual experience that felt considered and engaging alongside the in-person programme. The hybrid format allowed AppsFlyer to reach customers worldwide, while the London-based elements, including the walking food tours, delivered the authentic, edge-led experience they were looking for.

Delivered within a six-week timeline and an evolving brief, the programme came in just under budget. Careful planning and close collaboration made it possible to scale quickly, manage complexity and deliver a technically robust experience without compromising quality.

Environmental impact was measured across energy use, waste, production, graphics, catering, accommodation and crew travel. The event recorded an average footprint of 35.76 kg CO2e per participant, totalling 8.08 tonnes overall, with energy accounting for 55.6% of emissions. Waste was also tracked closely. An average of 9.2 kg of waste per participant was generated across the programme, with zero waste sent to landfill, supported by Tobacco Dock’s partnership with NU Group. In total, 78.3% of materials were reused, donated or repurposed, and 100% of purchased items were given an onward life through staff reuse or donation to the Community Hospice for the People of Greenwich and Bexley.