Mars Wrigley Confectionary, Ready To Sell 2024

The brief

Global confectionary leader, Mars Wrigley Confectionary, approached us to create a sales event to unveil their 2025 strategic vision. The goal of the event was to deliver actionable insights in a way that reflected the brand’s commitment to sustainability and innovation. Having run the event before using a virtual format, the client now wanted to deliver a truly immersive experience that brought attendees together, placing them firmly in the shoes of their customers.

Our approach

Sustainability was key, so rather than choose an external venue, we reimagined the client’s own office space. Using their existing resources and technical setup, we transformed it into a dynamic plenary space and successfully delivered 32 sessions over just two days.

At the heart of the event were five specially themed breakout rooms, each designed to bring key brand drivers to life. These included a “Ready Steady Sell” chef demo area and “Moments for Me”, an immersive chill-out space, complete with a sensory tunnel to highlight the contrast between serenity and the bustle of the outside world.

For a change of pace, we took social events offsite to a local hotel, where attendees could relax together and enjoy a delicious BBQ. After a day of intense conversation, the feast – which included 230 burgers, 200 hot dogs, 240 chicken drumsticks and 15kg of potato wedges – was a well-deserved treat.

We honestly cannot say how happy we (and everyone in the business) are for how the event went… It was the smoothest I’ve ever been involved in. [The team demonstrated] nothing but decisive action and accommodation… Thanks again – see you at the next one!

Catherine

Customer Communications Leader, UK Market

The Result.

From concept to delivery, our experienced team ensured every element aligned with the Mars Wrigley brand. The result was a showcase of how to blend corporate objectives with a memorable experience.

Client satisfaction: The event was a resounding success, receiving 9.25 out of 10 stars – well above the usual 6-7 star range typically seen for internal events.
Sustainability in action: The event’s total carbon footprint was 24.39t CO2e, equivalent to the CO2 output of 12 cars on the road for a year – a testament to our focus on eco-conscious event delivery.
Engaging content: We produced 8 videos to support the event’s messaging, extending the client’s vision beyond the day itself.