Author: Rachel

MEASURING EVENT SUCCESS: WHAT’S THE (REAL) VALUE?

With event budgets under scrutiny, every penny spent needs to be justified. Yet too many brands and agencies lack a clear strategy for measuring event success – or even know where to start. The good news is that measurement doesn’t have to be complicated, costly or time-consuming. It’s about knowing how to uncover those golden insights […]

BEYOND CARBON MEASUREMENT: CREATING SUSTAINABLE, MEMORABLE, RESPONSIBLE EVENTS.

To create an event strategy which aligns with an organisation’s broader ESG goals, we need to look beyond tracking carbon emission scores. Responsible event planning means embedding sustainability, inclusivity, and ethical practices into every element – from accessible design and responsible sourcing to fair employment and community engagement. But what does responsible event planning look […]

WHY CHOOSING THE RIGHT FORMAT FOR YOUR BRAND AND AUDIENCE MATTERS

Striking the balance between in-person and virtual events is crucial for today’s brands as they deal with the challenges of stretching their marketing spend and connecting global teams. But with each format carrying its own unique advantages, how do you successfully match the right platform with your unique brand and audience needs? “We can’t afford […]

OFFICE CLEAR OUT BRINGS NEW LIFE TO COMMUNITY PROJECTS

Working with Event Cycle, we turned our office clear-out into an opportunity to support local charities and schools.  Read Event Cycle’s article they shared below As part of our ongoing commitment to sustainability and community engagement, when we said goodbye to our office, we wanted the contents to go to good use.  Partnering with Event […]

ACCESS ALL AREAS: HOW WE MAKE OUR EVENTS TRULY ACCESSIBLE

We recently saw a post on LinkedIn and it sparked a conversation in the office – how are we improving accessibility at live events? At Lemon Lane, we believe that by designing events with inclusivity at the core, we create environments that allow all attendees to make valuable contributions, connect with one another and  leave […]

THE STORY OF LEMON LANE: HOW THE JUICE WAS WORTH THE SQUEEZE

Celebrating 4 years. In September 2020, amidst a global pandemic and economic uncertainty (also known as redundancy), the three of us—Jade, Rachel, and Lucy—came together to form Lemon Lane, a corporate event agency. What began as a small venture with modest expectations has rapidly grown into a thriving company with a 16-member team, placing us […]

WALKING THE WALK (IN THE MUDDY FIELDS OF SUSTAINABILITY)

Sustainability.  It’s the topic everyone is talking about, and you may even be getting sustainability fatigue.  So why do we keep talking about it? Because it’s important. It’s important for us, our families and future generations. And so as event professionals we owe it to the planet to play our part in our industry. Sustainability […]

ONLY IN DUBAI: ELEVATING EVENTS WITH ENDLESS OPTIONS AND EFFORTLESS CHARM.

Elevating events with endless options and effortless charm. One of our clients entrusted us to deliver an ambitious event that would run concurrently in Dubai, London and Washington.  We shared our experience in Dubai with C&IT. The UAE hosted 130 people across 4 days, with a 3 day conference including daily live link-ups of all […]