THE HIDDEN COSTS OF IN-HOUSE EVENTS (AND WHY SMART BRANDS PARTNER WITH AN AGENCY)
Events are a huge opportunity for businesses, and with many planning to maintain or even increase their event spend in 2025, expectations are high. From global summits and incentive travel to customer conferences and product launches, these are high-stakes moments – brands can’t afford for them to be anything less than outstanding. Behind the scenes, though, delivering an event, in-person or virtual, is complex and time-consuming. […]