MEASURING EVENT SUCCESS: WHAT’S THE (REAL) VALUE?
With event budgets under scrutiny, every penny spent needs to be justified. Yet too many brands and agencies lack a clear strategy for measuring event success – or even know where to start. The good news is that measurement doesn’t have to be complicated, costly or time-consuming. It’s about knowing how to uncover those golden insights […]
WHY CHOOSING THE RIGHT FORMAT FOR YOUR BRAND AND AUDIENCE MATTERS
Striking the balance between in-person and virtual events is crucial for today’s brands as they deal with the challenges of stretching their marketing spend and connecting global teams. But with each format carrying its own unique advantages, how do you successfully match the right platform with your unique brand and audience needs? “We can’t afford […]
6 ESSENTIAL EVENT PLANNING SKILLS AGENCIES CAN OFFER YOU
No time, small budget, lacking the relevant skills in-house? An event agency is the answer! When it comes to planning or organising events, many clients have limited resources to work with. Overstretched internal teams, budgets smaller than they might like, and not enough time to get everything done. For some clients, the relevant expertise doesn’t […]
SHOULD I BOOK INCENTIVE TRAVEL ABROAD RIGHT NOW?
It’s summer, the sun is shining (occasionally), and incentive travel is back on. It’s summer, the sun is shining (occasionally), and incentive travel is back on. Many companies are already itching to get their staff back onto incentive programmes. Several event and incentive agencies, including Lemon Lane, are already taking bookings for future rewards and […]
ONE LAST ‘VIRTUAL’ HURRAH.
Whilst the world is looking forward to the thrill of live events and the promise of brighter times ahead we do know that virtual…. Is. Still. Here. In fact the majority of our corporates foresee that all events for the rest of 2021 will be of the virtual or hybrid variety. So here, at Lemon […]
IS NOW THE RIGHT TIME TO BE PLANNING FOR AN IN-PERSON EVENT?
When news of a possible vaccine broke this week, there was universal hope that 2021 could see some return to normality, and with that, a return to life for the decimated live events sector. And whilst Boris is keen to stress that this is only the “distant bugle of the scientific cavalry coming over the […]
WHY INCENTIVE TRAVEL IS MORE IMPORTANT THAN EVER.
Let’s face it, the past six months have been like no other. When this ‘COVID 19’ thing became the buzz word back in February, I’m sure many of us felt like it was just going to be a few months of tighter travel restrictions in certain areas of the world, just like it was when […]