MEASURING EVENT SUCCESS: WHAT’S THE (REAL) VALUE?
With event budgets under scrutiny, every penny spent needs to be justified. Yet too many brands and agencies lack a clear strategy for measuring event success – or even know where to start. The good news is that measurement doesn’t have to be complicated, costly or time-consuming. It’s about knowing how to uncover those golden insights […]
WHY CHOOSING THE RIGHT FORMAT FOR YOUR BRAND AND AUDIENCE MATTERS
Striking the balance between in-person and virtual events is crucial for today’s brands as they deal with the challenges of stretching their marketing spend and connecting global teams. But with each format carrying its own unique advantages, how do you successfully match the right platform with your unique brand and audience needs? “We can’t afford […]
OFFICE CLEAR OUT BRINGS NEW LIFE TO COMMUNITY PROJECTS
Working with Event Cycle, we turned our office clear-out into an opportunity to support local charities and schools. Read Event Cycle’s article they shared below As part of our ongoing commitment to sustainability and community engagement, when we said goodbye to our office, we wanted the contents to go to good use. Partnering with Event […]
ONLY IN DUBAI: ELEVATING EVENTS WITH ENDLESS OPTIONS AND EFFORTLESS CHARM.
Elevating events with endless options and effortless charm. One of our clients entrusted us to deliver an ambitious event that would run concurrently in Dubai, London and Washington. We shared our experience in Dubai with C&IT. The UAE hosted 130 people across 4 days, with a 3 day conference including daily live link-ups of all […]
6 ESSENTIAL EVENT PLANNING SKILLS AGENCIES CAN OFFER YOU
No time, small budget, lacking the relevant skills in-house? An event agency is the answer! When it comes to planning or organising events, many clients have limited resources to work with. Overstretched internal teams, budgets smaller than they might like, and not enough time to get everything done. For some clients, the relevant expertise doesn’t […]
HOW AGENCIES ADD VALUE FOR PROCUREMENT TEAMS.
Procurement teams are a vital part of any large business. You make sure you get the best value for money, that suppliers are treated fairly, and you are an important part of maintaining external relationships. As marketing and events budgets are chipped away and inhouse events teams are compressed, your event partners can add huge […]
ESCAPE THE EVERYDAY
We don’t know about you, but we are fed up of talking about testing, and quarantine, masks and isolating. We are weary of speculating on what the future of events looks like, are virtual events here to stay and is hybrid really a thing? So, just for this week, we are going to spend some […]
WHAT WE HAVE LEARNT IN 2020
2020 has been a rollercoaster of emotions, particularly given the recent news surrounding the festive restrictions, but it has provided everyone an opportunity to stop and reflect. What else if there to do in amongst the “tier” chats and inevitable lockdowns? In an ideal world, this would be a ‘top ten’ list. But this isn’t […]